We promote the understanding of Chinese language and culture in the UK, with a business focus on helping companies to communicate with Chinese customers more effectively.
Are you interested in gaining a deeper understanding of how Chinese culture differs from your own and the implications for doing business? In this seminar, Dr Peter Peverelli will apply Fons Trompenaars 7-Dimensional model to Chinese culture, providing us with a means to not only identify and analyse cultural differences, but also to reconcile them.
An eight-week Mandarin course for adults.
The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master's course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.
“The Chinese Bridge competition is almost here! Good luck to Chinese and International Relations student Rebecca Min… twitter.com/i/web/status/1…”
3 days ago