We promote the understanding of Chinese language and culture in the UK, with a business focus on helping companies to communicate with Chinese customers more effectively.
Visit our blog to view translations and more information about Chinese New Year greetings.
Writer, broadcaster and editor Isabel Hilton will talk about China Dialogue (中外对话), an independent, non-profit organisation dedicated to promoting a common understanding of China’s environmental challenges.
The 2nd Chinese Competition of Charitable Projects & Business Innovations for UK University Students will be held online in April 2021. Find out more about the competition and how to enter.
Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.
Rebecca Mingotti Landriani, a final year student of Chinese and International Relations at the University of Leeds, has finished fourth in Europe in the international finals of the Chinese Bridge Competition.
Earlier this month the Careers Centre at the University of Leeds organised a series of workshops about the top five...
Sean McGibney and Oliver Leach from The Chairman’s Bao (TCB) joined us on 17 March to give a guest lecture...
After graduating from Chinese and International Development this year Natasha Fowler-Ekar will take her place as Equality and Liberation Officer on...