We promote the understanding of Chinese language and culture in the UK, with a business focus on helping companies to communicate with Chinese customers more effectively.
An eight-week Mandarin course for adults.
This session for Global Opportunities Week will help students learn more about what it is like to study abroad in mainland China. Come along to hear from our student panel and ask them your questions! Open to University of Leeds students.
Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.
An excellent performance in the 19th Chinese Bridge UK finals, held online on 19 September 2020, earned University of Leeds student Rebecca Mingotti Landriani 'First Prize' and an invitation to represent the UK in the international finals.
“From foreign student to tour guide & entrepreneur to business partner; follow the twists & turns of a linguist & Si… twitter.com/i/web/status/1…”
13 hours ago
“There are so many reasons to learn Mandarin.
Staff at The Grand Hotel in York took classes to help them provide an… twitter.com/i/web/status/1…”
2 days ago
“Even a little understanding of Chinese language and culture can help you build better connections with Chinese coll… twitter.com/i/web/status/1…”
3 days ago