Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.

In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.

Rebecca Mingotti Landriani, a final year student of Chinese and International Relations at the University of Leeds, has finished fourth in Europe in the international finals of the Chinese Bridge Competition.

An excellent performance in the 19th Chinese Bridge UK finals, held online on 19 September 2020, earned University of Leeds student Rebecca Mingotti Landriani 'First Prize' and an invitation to represent the UK in the international finals.