Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.
An excellent performance in the 19th Chinese Bridge UK finals, held online on 19 September 2020, earned University of Leeds student Rebecca Mingotti Landriani ‘First Prize’ and an invitation to represent the UK in the international finals.
Five members of our enthusiastic and hard-working teaching team are leaving the BCI this summer. We asked them to share some highlights from their time here in Leeds.
The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master’s course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.
Are you interested in using your Mandarin for business purposes after you graduate? This Business Chinese competition organised by SOAS provides access to networking opportunities, internships and more. If you are interested in taking part please get in touch with us by 13 March 2020.
Business Confucius Institute Confucius Classroom, Harrogate Grammar School, celebrated Chinese New Year with an event for students and parents on 6 February 2020.
On Thursday 30 January students and Leeds residents gathered at Leeds Town Hall to celebrate the arrival of the Year of the Rat with a spectacular variety show organised by the CSSA and supported by the BCI.
