The 2nd Chinese Competition of Charitable Projects & Business Innovations for UK University Students will be held online in April 2021. Find out more about the competition and how to enter.
Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.
Rebecca Mingotti Landriani, a final year student of Chinese and International Relations at the University of Leeds, has finished fourth in Europe in the international finals of the Chinese Bridge Competition.
An excellent performance in the 19th Chinese Bridge UK finals, held online on 19 September 2020, earned University of Leeds student Rebecca Mingotti Landriani ‘First Prize’ and an invitation to represent the UK in the international finals.
Five members of our enthusiastic and hard-working teaching team are leaving the BCI this summer. We asked them to share some highlights from their time here in Leeds.
The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master’s course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.
Are you interested in using your Mandarin for business purposes after you graduate? This Business Chinese competition organised by SOAS provides access to networking opportunities, internships and more. If you are interested in taking part please get in touch with us by 13 March 2020.
