Free Lunchtime Talk: Insights from Yorkshire’s Largest Trade Delegation to China!
- Date
- Tuesday 9 June 2026, 12-1pm
- Location
- Clothworkers Court, Speakman Lecture Theatre (G.89)
👉 Free to attend – all welcome! Register Here
🎤 Guest Speaker Event: Insights into UK–China Business & Entrepreneurship
Join the Business Confucius Institute (BCI) for an inspiring lunchtime talk with Christina Xu — Leeds alumna, entrepreneur, and founder of China Marketing Corp, a specialist agency helping ambitious brands connect with Chinese audiences online.
Christina has just returned from the largest Yorkshire trade delegation to China to date, travelling with the West & North Yorkshire Chamber of Commerce. She’ll be bringing fresh, real-world insights straight from the front lines of international business.
📅 Date: Tuesday 9 June
⏰ Time: 12:00 – 13:00
📍 Location: Clothworkers Court, Speakman Lecture Theatre (G.89) click here for more details on how to find
In this session, Christina will share:
- Her journey from Leeds student to successful entrepreneur
- Insights into marketing, social media, and the UK–China digital landscape
- First-hand experiences from the China & Hong Kong trade mission, including opportunities and trends shaping the market
- Honest reflections on the challenges and rewards of working across UK–China business environments
The talk will wrap up with a live Q&A, giving you the chance to ask questions and gain practical advice.
✨ Whether you're curious about global careers, entrepreneurship, or international trade, this is a fantastic opportunity to hear from someone actively shaping UK–China business connections.
About Christina Xu
Christina Xu is a Leeds-based entrepreneur and Founder & Director of China Marketing Corp, a specialist digital marketing agency helping international brands navigate the Chinese digital landscape, while also supporting Chinese brands with international growth and digital strategy. With over a decade of experience spanning business development, digital marketing, and cross-border market strategy, she works at the intersection of UK–China business, digital transformation, and international expansion.
A University of Leeds alumna, Christina founded the business in 2017 after building specialist expertise in China-focused digital marketing. Through her business, she also supports the Leeds Chinese professional community through regular networking initiatives designed to foster business connections and knowledge sharing.
Most recently, she joined the largest Yorkshire trade delegation to China to date with the West & North Yorkshire Chamber of Commerce, gaining fresh first-hand insights into current UK–China business opportunities, trade realities, and market trends.