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An ability to speak Mandarin and an understanding of Chinese culture breaks down barriers when you work with Chinese people and companies in China or the UK.
As a business-focussed Confucius Institute, our work around language and culture has a strong emphasis on applying that knowledge for business purposes.
Our main focus is on helping businesses to communicate with Chinese customers more effectively. We have made videos highlighting examples of good practice, and are founding partners of the Visit Leeds China Forum which works to help the visitor economy in Leeds become more ‘China ready’.
For those of you studying Mandarin, we offer Business Chinese training and the Business Chinese Test (BCT).
Watch our videos
Why paying attention to Chinese visitors is good for business
Harvey Nichols and Malcolm Michaels Butchers talk about the benefits of working to understand and cater for Chinese customers.
Watch video Improving the customer experience for Chinese visitors
The Grand Hotel and Spa, The Body Shop, Scotts Fish and Chips, and law firm Eversheds Sutherland share what they are doing to improve the customer experience for Chinese visitors.
Watch video