As a business-focussed Confucius Institute, our work around language and culture has a strong emphasis on applying that knowledge for business purposes.
Our main focus is on helping businesses to communicate with Chinese customers more effectively, and working with our partners and business network to share China-related business insights drawn from research and real-life experience. For those of you studying Mandarin, we offer Business Chinese training and the Business Chinese Test (BCT).
The videos below were created to demonstrate the benefits that businesses in the UK can gain from better understanding their Chinese customers. They feature a range of local businesses including Harvey Nichols, Malcolm Michael’s Quality Butchers, The Grand Hotel and Spa, Scott’s Fish and Chips and The Body Shop.