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The Business Confucius Institute welcomed Dr Catherine Xiang from the London School of Economics on Thursday 16 May 2024 to give a hybrid guest lecture about her recent book 'Bridging the Gap'.
The Business Confucius Institute (BCI) welcomed Leeds graduate Marie Tulloch back to campus during Global Careers Week. This was an inspiring talk filled with practical insights about making a career using Chinese language skills.
The Business Confucius Institute at the University of Leeds welcomed staff, students and guests at Leeds University Business School and online on Wednesday 7 February for a guest lecture by China market specialist Lexie Morris. Read about the event and some of the key messages she shared.
On 18 May 2023 the Business Confucius Institute welcomed renowned International Business scholar Professor Xiaolan Fu to give a guest lecture at Leeds University Business School.
Professor of China and International Studies at Lancaster University Jinghan Zeng visited us at the University of Leeds to give the 2022 Business Confucius Institute Annual Lecture on China’s emerging Artificial Intelligence industry.
Returning to Leeds to give the Business Confucius Institute Annual Lecture, Andrew shared some of the extensive knowledge and experience he has gained since graduating here in Chinese Studies over 40 years ago.
The 2nd Chinese Competition of Charitable Projects & Business Innovations for UK University Students will be held online in April 2021. Find out more about the competition and how to enter.
Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.
The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master's course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.