Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.
The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master’s course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.
The Business Confucius Institute at the University of Leeds (BCI) celebrated the arrival of the Year of the Rat with a business networking event on 21 January organised in partnership with Leeds City Region Enterprise Partnership (the LEP), Visit Leeds and the China Britain Business Council (CBBC).
Apply now for awards for businesses from across Leeds City Region to showcase the exciting China partnerships which exist and demonstrate the scale and breadth of China-related activity across the city region.
Visitor attractions from around the Leeds City Region took part in the second Visit Leeds China Forum educational workshop at the Carriageworks on Thursday 14 November.
Businesses in Leeds are working hard to be China ready with the support of the Visit Leeds China Forum and the Business Confucius Institute (BCI).
The Business Confucius Institute at the University of Leeds took part in the Visit Leeds China Forum launch event at Leeds City Museum on Friday 14 June 2019.