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Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.
The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master’s course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.
2019年10月24日和11月14日,利兹大学商务孔子学院与利兹市政厅旅游局合作,为当地商户举办了系列汉语教学工作坊。由于利兹市中国游客数量逐年增加,当地商户愈发认识到了解中国文化、学习中国语言对于扩大市场份额、吸引中国客户的重大作用。两次工作坊旨在使当地商户了解相关中国文化与语言知识,“为中国市场做好准备”。