Visit Leeds China Forum

Participating in a Leeds University Business School (LUBS) Summer Consultancy Project gave Consumer Analytics and Marketing Strategy student Ha Thu Nguyen the opportunity to respond to a real-life business brief, while also improving her intercultural competence and understanding of Chinese culture. Read her reflections on the linguistic and cultural factors that had an impact on the process, and the steps she took to overcome barriers.

In this report commissioned by the Business Confucius Institute (BCI), Consumer Analytics and Marketing Strategy student Ha Thu Nguyen shares her research into Chinese consumer shopping behaviour in Leeds and makes recommendations for retailer promotional activity on key dates.

The BCI has commissioned a student at Leeds University Business School (LUBS) to carry out a consultancy project as part of her Master's course. The research she does in response to brief from the BCI will form an important part of her academic work and help local businesses understand their Chinese customers better.

The Business Confucius Institute at the University of Leeds (BCI) celebrated the arrival of the Year of the Rat with a business networking event on 21 January organised in partnership with Leeds City Region Enterprise Partnership (the LEP), Visit Leeds and the China Britain Business Council (CBBC).