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Leeds Business Week Seminar: Understanding the Chinese Consumer

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Does your business know how to cater to Chinese customers? How can you make Chinese customers feel at home in your store or hotel and how can you pitch your products and services to them via Chinese on-line and social media channels? In this seminar a panel will discuss Chinese consumer behaviour and how best to make Chinese consumers good for your business.

China in Africa

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A panel of expert speakers consider China’s activities in Africa from a variety of perspectives including industrialisation, agricultural development, security and international relations.

Meet the Author: Linda Yueh

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Dr Linda Yueh, a prominent economist and author of China’s Growth, will be joining us to talk about her unique insight into the Chinese economy, its achievement, paradox and prospect.